Instal the new for apple City of Beats2/20/2024 ![]() ![]() The service most recently claimed to have more than 15 million paid subscribers. ![]() And when you think of streaming music, the first thing that probably comes to mind is Spotify. According to a report from venture capital firm Kleiner Perkins Caufield & Byers, streaming sales spiked 32 per cent in 2013. Streaming music sales, however, are growing. Eddy Cue, Apple’s senior vice president of internet software, told a crowd at Code Conference that "music is dying in the way that we've known it", and that "it hasn't been growing in the way that we all want it to". It's no secret that digital album sales in iTunes are steadily dropping. Did Apple acquire Beats for headphones or Beats Music?Īpple bought Beats for $3 billion in 2014, but before the purchase was final, analysts began speculating that Apple was more interested in streaming music than Beats headphones. Apple isn't sweating that, though, because it acquired Beats Music last year and reportedly plans to relaunch it soon as a Spotify killer. There's just one problem: the streaming market is already being ruled by Spotify.
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